Because just saying ‘clean’ doesn’t mean sh*t.
Clean beauty is everywhere right now. It’s on the shelves. It’s in your feed. It’s being shouted by every brand from Sephora to TikTok—but… what actually is it?
At Explicit Essentials, we don’t just slap “clean” on a label and call it a day. We believe in real, transparent, ingredient-conscious skincare that respects your body and your time. So here’s your no-BS guide to what clean beauty actually means—and why we live by it.
❌ What Clean Beauty Is Not:
Let’s start with what it’s not:
It’s not “all-natural” (that term isn’t regulated at all)
It’s not always vegan
It’s not just about what’s in your product—it’s also about what’s not
“Clean” doesn’t mean perfect. It means intentional. It means choosing ingredients that are safe, effective, and not linked to long-term harm.
✅ What Clean Beauty Should Be:
Clean beauty is:
Free of harsh chemicals like phthalates and talc
Cruelty-free—because testing on animals for a sugar scrub is just gross
Sustainably made whenever possible
Transparent about ingredients, even if they’re hard to pronounce (looking at you, magnesium sulfate)
Ethically Sourced Ingredients
💁♀️ What Clean Beauty Means at Explicit Essentials
We’re not perfect. We’re not 100% zero waste or fully organic—but we are:
Talc-free
Cruelty-free
Made in small batches by real women who actually use this stuff
Straightforward about what’s inside
If we wouldn’t put it on our bodies, it’s not going in yours.
💅 Clean Should Still Be Fun
We’re not here to guilt you into throwing out your makeup bag. We’re here to make self-care feel good—from the ingredients to the energy behind it. Clean can still smell sexy. It can sparkle. It can include lip gloss that makes you feel like that girl.
Because “clean” doesn’t mean boring. It means you know what you’re putting on your skin—and you feel damn good about it.
✨ Let’s Talk About Mica—Yes, Ours Is Ethically Sourced
We use mica powder to give some of our products that gorgeous shimmer—but here’s the difference: ours is 100% ethically sourced.
Mica mining can be exploitative AF (especially for women and children), and most big brands won’t talk about it. We will. Because transparency isn’t optional—it’s the baseline.
At Explicit Essentials, we only work with trusted suppliers who certify their mica is:
Child-labor free
Responsibly mined
Why? Because sparkle shouldn’t come with a side of exploitation. You deserve glow without guilt.
🖤 Final Word:
Clean beauty isn’t a trend—it’s a movement. One that centers health, honesty, and hell yes, pleasure. With Explicit Essentials, you get self-care that’s safe, ethical, and made with a whole lot of love.