The Girls Who Make the Magic (and the Mess)
For seven years, Sam’s been running the show — leading product development, marketing, and the endless stream of new ideas that keep Explicit Essentials growing. She’s the mind behind the labels, the scents, and the unapologetic attitude that built the brand.
Favorite Product
Katya’s been making the magic happen for five years. She runs production, keeps the girls on track, and somehow still has energy left for her adorable son, Felix. She’s obsessed with all things weird — which probably explains why she fits in perfectly here.
Favorite Product
Colleen’s been part of the chaos for four years, making sure every order gets packed, shipped, and answered with a smile (or at least a well-timed eye roll). When she’s not wrangling boxes, you’ll find her out in nature — hiking, rafting, or chasing the next great view.
Favorite Product
Jenn’s been with us for three years, making and packing the stuff that keeps everyone smelling amazing. When she’s not in production mode or wrangling her two kids, she’s happily lost in a tangle of yarn, crocheting, macramé-ing, and creating all kinds of cozy chaos.
Favorite Product
Jessie’s the newest member of the crew, already holding her own in the chaos of production. A proud mom with a witchy streak, she brings good vibes, moon magic, and a little extra sparkle to the warehouse
Favorite Product
For three years, Gracie’s helped keep production running smooth while juggling school and a serious love for anything adorable. She brings calm energy, steady hands, and a touch of sparkle to the chaos.
Favorite Product
Our Story
It started in a basement in Queens, New York, just me, a pile of ingredients, and a label that said “Bitch Relax.”
I didn’t have investors or fancy packaging, just a sense of humor, a glue gun, and the absolute certainty that women deserved better than pastel bath bombs and fake self-care slogans.
What began as a side hustle in a basement quickly became a movement. Orders started rolling in from women who were tired, fed up, and needed something that made them laugh while they took a damn minute for themselves.
A few years (and several mental breakdowns) later, we packed up and headed south to Knoxville, Tennessee — where rent was cheaper, coffee was stronger, and “y’all” became part of the vocabulary.
Now we’ve got our own warehouse, a small but mighty crew of women, and shelves stacked with products that smell incredible and say what we’re all really thinking.
Every single order still gets made, packed, and shipped by hand by real women who care deeply about what they do.
Explicit Essentials has grown every year because of you, the women who keep showing up, laughing through the chaos, and buying gifts for friends who “really need this.”
We’re not a faceless corporation. We’re your girlfriends running a business out of sheer grit and caffeine. And we’re just getting started.
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It’s your reminder that you’re allowed to pause. You’re allowed to reset. You’re allowed to exhale, even when the world keeps spinning.
Showers Won’t Fix Your Life, But They’ll Get Yo...
It’s your reminder that you’re allowed to pause. You’re allowed to reset. You’re allowed to exhale, even when the world keeps spinning.
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The Permission Slip Project
“I give myself permission to rest without guilt, to speak my truth without apology, and to take care of myself like it fcking matters — because it does.”
The Permission Slip Project
“I give myself permission to rest without guilt, to speak my truth without apology, and to take care of myself like it fcking matters — because it does.”
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A Real Life Girl Gang
The truth is, women like us are proof that women thrive when we stand shoulder to shoulder. No brand, no founder, no dream exists in a vacuum. It takes a...
A Real Life Girl Gang
The truth is, women like us are proof that women thrive when we stand shoulder to shoulder. No brand, no founder, no dream exists in a vacuum. It takes a...
