Explicit Essentials was founded by Sam Daly, a lifelong rebel with a big heart, a bigger sense of humor, and absolutely no patience for boring self-care. What started as a creative outlet in a Queens apartment quickly turned into a movement—one that flips a middle finger to the idea that self-care has to be delicate, dainty, or deeply serious. Sam’s mission? To make high-quality, handmade products that actually work and make you laugh. With unapologetically bold labels and scents you’ll want to bathe in, Explicit Essentials is about reclaiming self-care as a joyful, messy, rebellious act—and having a damn good time doing it.